ENTERTAIN THIS

Guess what? 'NSYNC gets an 'It's Gonna Be May' spike

Carly Mallenbaum

USA TODAY

It's gonna be May!

Justin Timberlake GIF - Find & Share on GIPHY

Guess what? 'NSYNC fans — and even Lance Bass, himself — are participating in the annual tradition of sharing "It's Gonna Be Me May" memes (because the chorus of the 2000 song It's Gonna Be Me has a funny pronunciation) the day before May 1.

But fans aren't stopping at GIFs and images: Data shows that the 'NSYNC song sees its highest spike in plays and searches on April 30.

View's of the song 'It's Gonna Be Me' see a significant view the day before May 1.

According to data from YouTube, the It’s Gonna Be Me toy store music video gets 5.2-times the daily plays each April 30, and there are almost 7-times the number of searches for “gonna be me” on YouTube on April 30, compared to an average day.

'NSYNC’s other videos get extra hits too, with an average 23% spike in views and 26% increase in shares on April 30, compared to numbers the previous week.