Packers fans featured in Super Bowl ad

The Green Bay Packers aren’t in the big game Sunday, but some of their fans will represent in one of the Super Bowl ads — and a cleverly conceived one at that.

The 60-second spot from the NFL features children who, based on their birth date, could have been conceived on the night their parents’ favorite team won a Super Bowl. It spans all six decades for the Super Bowl’s 50th anniversary, from toddlers in Seattle Seahawks caps (crying, of course) born in 2014 to Indianapolis Colts kids of 2008 to middle-aged Packers fans of 1967.

RELATED:Green Bay twins sing in Super Bowl ad

Eight teams are represented, with mini-choruses of “Super Bowl babies” in matching robes of their team’s colors singing revised lyrics to Seal’s 1994 hit, “Kiss From a Rose”:

Mom and dad looked at each other/One thing led to another that night ...

San Francisco fans are shown by the Golden Gate Bridge, and Pittsburgh Steelers fans outside a backdrop of steel mills. The six Packers “babies” are shown out in the snow.

All eight choirs perform together at the end of the spot, and Seal also shows up. Since being released earlier this week, it’s already getting raves as one of the cutest Super Bowl spots.

The commercial, which is scheduled to air at the end of the third quarter, is part of the NFL’s “Football Is Family” campaign. The Packers Pro Shop featured an ad during the holidays showing head coach Mike McCarthy, fullback John Kuhn, kicker Mason Crosby and others with their children and the tag, “Family is the heartbeat of every season.”

kmeinert@pressgazettemedia.com and follow her on Twitter @KendraMeinert